About Us

Just Coffee Company is a social enterprise and thus, we are a coffee company on a mission.

Our business activities involve online shop, retail coffee roasting, wholesales coffee roasting, sourcing coffee beans directly from smallholder coffee farmers and other coffee related products for direct sales to consumers and wholesale to corporate clients .

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  • We believe that everyone has the right to a better life and is a value to the society.
  • We believe that no one in the agricultural supply chain should be exploited.
  • We believe that everyone can do a part, make a change and lend a helping hand.
  • We believe that business has power to influence and change.
  • We believe in Kingdom Business and its principles is our guiding light. 


  • To improve the lives of the poor, underprivileged and marginalised in the developing countries. 


  • Ploughing back part of our profit into 3rd Sector Organisation.
  • Direct intervention by empowerment through educating, training and financing/co-managing of self-sufficient local micro business.
  • Nurturing a network of customers, suppliers and local partners, together we create a mutual understanding to make a change for good. 


  • Integrity Be real
  • Passion Committed in heart and mind
  • Empowerment Take charge with knowledge
  • Stewardship Accountability to entrusted resources
  • Partnership Together we make changes